Skip to main content

Engaging the Total Shopper

Digital commerce, multiple fulfillment and check-out options in store give shoppers more options than ever before.  These options, combined with heightened expectations for safety and convenience are forcing retailers to adapt faster than ever.  But there’s a clear path forward: it’s time to focus on the total shopper.
Donuts sitting on a table

A Winning Strategy for Convenience Store Foodservice

Read a Q&A with Herb Ring, Director, National Foodservice Sales at Hershey.

Read More
Factory

Webinar: The Future of Front End

From evolving pay points to queueing strategies to cashier-less checkout, learn which investments in the front end are meeting shopper demands today, and positioning stores for the future of retail.
Watch the replay

Webinar: Building Bigger Baskets by Engaging Shoppers

How can retailers create disruption and engagement throughout the shopping experience to build bigger baskets? In this webinar, retail experts discuss how to create delightful disruptions that engage shoppers and create more customer loyalty.
Watch the replay
People looking in store window.

Webinar: The Evolution of Category Management

Vice President of Category Management David Nolen and special guests from the Category Management Association and Kantar discuss how industry-leading manufacturers and retailers are expanding the breadth of category management to unlock growth at the retail level.
Watch the replay

Related Articles

People Enjoying Smores
Decoding the S’mores Success Story: Right Product, Right Place, Right Message

As COVID-19 cases spiked and consumers spent more time at home, families turned to S'mores for moments of goodness.

People in a Hershey meeting room
Want to Spend Smarter? Watch Our Video on Holistic Retail Planning

Today, retail and media channels are more closely intertwined than ever. When retailers and manufacturers use that to their advantage and work together, they can also grow sales together.

Three characters over grocery store background
Why Shopper Behavior is Key to Your Retail Strategy

At Hershey, we are customer obsessed. We are constantly investing in research that helps us better understand shoppers so that we can assist our retail partners in improving consumer-centric strategies.

Related Articles

People Enjoying Smores
Decoding the S’mores Success Story: Right Product, Right Place, Right Message

As COVID-19 cases spiked and consumers spent more time at home, families turned to S'mores for moments of goodness.

People in a Hershey meeting room
Want to Spend Smarter? Watch Our Video on Holistic Retail Planning

Today, retail and media channels are more closely intertwined than ever. When retailers and manufacturers use that to their advantage and work together, they can also grow sales together.

Three characters over grocery store background
Why Shopper Behavior is Key to Your Retail Strategy

At Hershey, we are customer obsessed. We are constantly investing in research that helps us better understand shoppers so that we can assist our retail partners in improving consumer-centric strategies.

Industry Leading Innovation

Want to learn more about Hershey’s industry leading innovation and hear from our experts?  Sign up for our newsletter the Hershey Insighter. 

Subscribe